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LinkedInB2Bmotion design

Motion design for LinkedIn: reaching your B2B audience

Gilmar Dias

LinkedIn is different. Your video must be too

On Instagram, video can be entertainment.

On LinkedIn, it has to be a professional conversation.

Motion design on LinkedIn isn’t about impressive effects. It’s about communicating value quickly to busy decision-makers.

Compact cluster of glowing orange nodes among scattered dots: a concentrated message that stands out from feed noise

What a LinkedIn video that works looks like

Length: 30–60 seconds, max.

Script: Problem → Solution → Benefit. Done.

Visual: Professional but human. Not robotic.

Audio: Clear narration. No cheesy electronic music.

CTA: Direct. “See the case”, “Download the guide”, “Book a call.”

5 video types that work on LinkedIn

1. Case study: “How [client] increased sales 40% in 30 days” 2. Education: “3 mistakes your campaign is making” 3. Trend explainer: “Why vertical video has reached B2B” 4. Founder story: You talking about your creative process 5. Results: Client testimonial video

The structure that works

0-3 sec: Hook. Why should I watch? 4-45 sec: Content. What will you teach me? 46-60 sec: CTA. What should I do now?

No fluff. No long intro. Direct.

60-second timeline: the hook from 0 to 3 sec highlighted, content from 4 to 45 sec and CTA from 46 to 60 sec, each with its question

Technical requirements

  • Sync with text (not everyone has sound on)
  • Big text (readable on a phone)
  • High-contrast colors (they stand out in the feed)
  • Always add captions

A video with 500 views and 80% watching to the end beats one with 5,000 views and only 20% finishing.

Which type of LinkedIn content works best for your audience? If you’d like to turn it into video, get a quote.