Behind the scenes of motion design: the system behind a video that works
Real behind-the-scenes stories of videos that went viral and drove results, and the system behind them: concept, narrative, rhythm and platform.
Blog
Process, technique and behind the scenes: design, motion and 3D in practice.
Motion design
3D design
3D design in campaigns: when it's worth investing
3D impresses, but it doesn't always pay off. When the investment makes sense, when 2D does the job better and how a hybrid approach balances cost and impact.
Storytelling
How to tell a story in 15 seconds
A three-act structure for 15-second videos: problem, journey, transformation. Techniques, examples and a quick test to cut what doesn't belong.
Video
Vertical vs. horizontal video: which format to choose
Vertical, horizontal or square? Where each format works best, the pros and cons, and how to shoot once and adapt your video for every platform.
LinkedIn
Motion design for LinkedIn: reaching your B2B audience
On LinkedIn, video has to show value fast to busy decision-makers. Length, a three-part script, formats that work and the metrics that actually matter.
Graphic design
Color, typography and motion: audiovisual design principles
Palette, typography and motion follow graphic design rules, with one extra dimension: time. Practical principles for clear, legible video design.
Process
From brief to delivery: the 7 stages of a motion design project
Discovery, concept, script, art direction, production, revisions and finishing: what happens at each stage and what clients can do to speed things up.
AI
AI in motion design: where it helps and where it hurts
AI speeds up repetitive work but doesn't create concepts or art direction. Where to use it, where to avoid it and how to test a tool while keeping authorship.
Motion design
Product animation in e-commerce: when video helps you sell
A photo shows the product; animation shows use, material and size. How to use animation to increase your online store's conversion by up to 3x.
Hiring
How to evaluate a motion design portfolio
Pretty isn't enough. 5 practical criteria to evaluate a motion design portfolio, the right questions to ask in the interview and the red flags to spot.
Process
Concept vs. execution: why the idea comes before the craft
Flawless execution without a concept is empty. How a strong idea is born, examples of weak and strong concepts and a 4-step method for your next project.
Motion design
Why motion design boosts engagement on social media
The human eye is drawn to movement, and so is the feed. How to use motion design with purpose to guide the eye, tell a story and drive real interaction.