Ideologia & Tal is a Brazilian rap group. Their old logo didn’t match the attitude of their music,
nor did it work well on merchandise and social media — the group needed an identity with the
strength of the scene.
Process
Logotype — lettering rebuilt in a calligraphic style, with vertical and horizontal
versions, replacing the previous mark.
Mascots — an illustration of the group members that now crowns the main logo.
Visual language — a black and neon-green palette, repeated-type textures and torn-paper
frames.
Applications — hoodies, jackets, caps and t-shirts, posts and stories for releases and live
streams, website, band release and stationery.
Result
An identity with the group’s attitude, ready for merchandise, releases and digital presence —
from the launch post to the cap.
